Western hosting conference on outdoor tourism in area
Sun, 01/29/2017 - 6:00am Clayprogress2
Western Carolina University will host a regional conference addressing “Growing Partnerships with Outdoor Tourism and Local Communities” on Tuesday, Feb. 28 at Harrah’s Cherokee Casino Resort in Cherokee.
Organized and facilitated by WCU’s Hospitality and Tourism Program, conference goals are to discuss ways to grow demand for outdoor tourism that contributes to the Western North Carolina economy. Conference speakers will address evolving outdoor tourism and generational marketing trends and how the outdoor tourism economy contributes to the region’s economic development.
Registration is $139 and the event runs from 9:15 a.m. - 4 p.m. A pre-conference workshop will be held the day prior from 1-5:30 p.m. on the fundamentals of operating a tourism development authority. The TDA session costs $29 with conference registration. A special discount rate of $89 per attendee is available for overnight accommodations on site.
“Western North Carolina has some of the most accessible natural resource assets with national parks, national forests and state parks providing enormous opportunity to continue the growth in our very popular outdoor tourism businesses,” said Steve Morse, director of the Hospitality and Tourism Program at WCU. “This conference will help identify and discuss the issues that will help market the region with tourism community partners to grow these sustainable businesses in the future and the role they have in future economic development.”
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By Randall Holcombe